In professional football, ticketing goes beyond the simple act of selling tickets. It represents an opportunity to increase visibility, attract new fans, and create unforgettable fan experiences. Imagine a physical, fully automated ticket booth located in high-traffic locations. Introducing the Ticket Station: Ticketing 2.0. This innovative ticketing kiosk is revolutionizing the way professional football clubs manage sales, improve brand awareness, and engage with their fans.
The Ticket Station offers a multitude of benefits for professional football clubs. It increases your club's visibility by positioning points of sale in high-traffic locations such as shopping malls or sports stores. This allows you to reach a wider audience, effectively promote matches, and strengthen the club's local brand without the high costs of traditional advertising. By allowing you to offer additional services to customers and in exchange for a reward such as a jersey signing session, shopping centers often agree to place the terminal free of charge in their galleries. A good way to strengthen a partnership between clubs and local businesses.
Another advantage of the Ticket Station is its ability to encourage impulse purchases from fans, which is crucial for football clubs. Installed in high-traffic locations, the kiosk attracts the attention of passersby thanks to its colorful and intuitive interface. It makes ticket purchasing simple, fast, and attractive. Fans, often exposed to visual and audio stimuli in shopping centers and large stores, are more inclined to buy tickets on impulse. The immediate availability of tickets allows fans to finalize their decision immediately, thus avoiding any procrastination associated with other ticket purchasing methods.
Our ticketing kiosk offers new opportunities by reaching a wider and more diverse audience. It attracts passersby who might not be exposed to traditional ticket sales channels. Clubs equipped with the kiosk are seeing growing interest from new or infrequent stadium-goers.
In fact, 79% of sales are made to new customers or people who haven't been to the stadium for a long time.
Far from competing with traditional sales channels, the Ticket Station complements them by targeting customers who aren't necessarily thinking about buying tickets. By collecting data on this new audience, clubs can expand their customer database and personalize their offers and communications, thus adapting their marketing strategy to the specific needs and interests of these new fans.
Our team handles all Ticket Station management, ensuring impeccable service:
Kiosk Installation: We place Ticket Stations in the most appropriate locations based on your marketing strategy.
Maintenance and Upkeep: We ensure the kiosks are operating properly through preventive and corrective maintenance. The center team doesn't have to do anything; the kiosk is completely autonomous.
24/7 Phone Support: Our team is available at all times to meet your needs and those of our customers.
Ticket Sales: We handle ticket sales for every home game, ensuring a seamless experience for fans.
Interface Customization: Outside of sales periods, we can set up events and contests to keep fans engaged.
We are proud to announce that we have won the 2024 Foot Unis Trophy for the best innovation between a startup and a football club thanks to our collaboration with Toulouse Football Club (TFC). This recognition demonstrates the significant impact our Ticket Station has on ticketing and the fan experience.
The Ticket Station is much more than just a ticketing kiosk. It represents the future of physical ticketing for professional football clubs, offering a complete and innovative solution to increase visibility, boost sales, and strengthen fan engagement. Also take advantage of The Keepers multi-service effect with our other innovations such as the motorcycle helmet locker (jet), the hand sanitizer station (datastation), and the phone charging station (flash). These services are designed to enhance the visitor experience in stadiums and boxes.
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